The peculiar thing about web design trends is that they simultaneously bring new creative ideas and also make the web a boring place. The statement may seem contradictory, but it is not. While trends set the design elements and styles for a particular era and help web developers create ultramodern sites, following them blindly is a bad idea. When designers start following the same trends, without any creative thinking, every website looks like a copy of some other sites.
Each trend has some advantages and disadvantages. Veteran designers, who stay loyal to the good design principles, modify the trends by infusing their own ingenious ideas. 2015 is half way and it is a good time to take a look at the dominating web design trends of this year.
# Parallax scrolling: If you are a video game addict, then parallax scrolling is nothing new to you. However, it caught the fancy of web designers in 2011. The uniqueness of parallax scrolling lies with the fact that it creates a 3D effect. Since background and foreground elements move at different speeds, the 3D illusion generates.
- Engaging and interactive.
- Gives you an opportunity to present product images or lengthy information aesthetically.
- Often slow loading in mobile phones.
- There are some SEO issues.
# Infinite scrolling: Websites that incorporate infinite scrolling let users scroll as much as they wish to, so that they can get all the information without going to another page. Infinite scrolling was quite popular in 2013 and it is equally loved by designers this year too.
- Great for user generated content websites. Example- Twitter
- Scrolling is much easier than multiple clicks.
- Users can get frustrated as there is no end.
- Can create confusion in the users’ mind.
# Flat design: It is true that flat design is not very new, but the introduction of Windows 8 and iOS 7 made this trend very popular. The characteristics of flat design are- limited gradients, eye catching but readable fonts, omission of 3D effects, lack of drop shadow and the layout is mostly based on a grid.
- Modern look and feel.
- Easy to navigate.
- Fast loading.
- Great concept for responsive websites.
- Content gets priority.
- Lack or originality and charisma. It looks too simple.
- It is hard to identify clickable items.
# Responsive: Due to the growth of smartphone users all over the world, every business is trying to build a responsive website. The USP of responsive web design is its adaptability. It detects the screen site of the user’s device and fits the layout accordingly. So, whether someone accesses a site from a smartphone or a PC, the user experience remains the same.
- Very easy to maintain.
- Offers excellent user experience.
- SEO friendly
- The cost of transforming an already established website is high.
- Users may miss the customized experience while accessing the site from different devices.
# Full screen image background: Full screen illustrations and graphics create a stunning visual effect. A mix and match between typography and images in the background can give the site a unique look.
- Great for food and fashion sites.
- Immediately catches viewers’ attention.
- High quality images in the background can increase page loading time.
- If the background images do not suit the business, customers can get confused.
These are some of the most popular website design trends this year. If you are a web designer, then you should experiment with these and try to create websites that feature both the elements dictated by the fashionable trends and your personal tweaks.
Author bio: Jonathan Seymour is a professional web designer and part time blogger. He has written several articles on website design and earned the respect of newcomers in this profession. To know about top web design companies visit the site – http://topwebdesignny.com/